La Mexicana Salsa and Food Products Founder & CEO, Gene Page, has been in the fresh produce business for over 50 years. Gene knew as a teenager in the 1940′s that he enjoyed the hard work, the early mornings and the fast pace business of the bustling Los Angeles produce market in the still blossoming city of down town Los Angeles. Operating his own produce stands as a teenager and later owning two neighborhood markets by the time he was in his thirties. He soon after founded a wholesale produce company and La Mexicana salsa’s parent company, Crowers Marketing, where Gene enjoys 3 generations of the Page family working together in the family business for over 25 years.
La Mexicana salsa is based in Southern California and began first production in the early nineteen-eighties, at a time when there was no standard for “fresh salsa.” In 1982, Gene developed a fresh tomato and jalapeno salsa and named the salsa “La Mexicana” after his wife, Dora. The salsa remains such a phenomenal success that it has launched the brand as a household name in stores nationwide. La Mexicana salsa has set the standard for fresh salsa by using only the freshest vegetables available and continues to redefine that standard to this day.